GRD 141 FSU Generating Ideas Presentation

Practice your creative thinking generating skills and use at least 5 different methods from your reading this week to create 10 thumbnail sketches of a logo. 

01. Choose one of these companies to create a logo:

A florist

A video game company

A cleaning service

A clothing brand

• 02. Use the following ways to generate ideas but are not limited to them:
• Osborn’s Checklist
• Listing
• Mapping

Sketching

Free Collage

• Improv
• Exquisite Corpse
• and so on…
• 03. Create 10 thumbnail sketches/roughs of your logo. You can do this digitally or if done on paper take a clear and good quality image. Now add the image to your PowerPoint.  
• 04. Refine one of your sketches and create a final comp of your logo. This can be digitally done or on paper. Complete your PowerPoint. 
• 05. Create a PowerPoint with the following pages: 
• Cover page
• 1-2 paragraph describing your thought process

a minimum of 5 different pages of the ways you used to generate ideas. You may generate ideas in more than 5 different ways but you must try AT LEAST 5.

10 thumbnail sketches

Refined Sketch (optional) 

Final comp

• Works Cited for any research or resources used
• Materials: 
• Your choice. This project can be produced by hand using paper, drawn out in pen and ink, painted, or designed using computer software. If you use ink, markers, colored pencils and so on, you MUST ensure your colors are OPAQUE and you can not see the coloring lines at all. You can use any size paper but nothing smaller than 8.5″ x 11″ Your work needs to look professional and nice and neat at all times, no matter the material you are using. 
• Project Submission: 
• Submit your finished project here in PDF or PowerPoint format. The file should be named: lastnamefirstinitial_Ideas.pdf. REMEMBER you never write the file extension. You make take an image of your final project if completed by hand with any camera, however, your pictures must have a clean background, be professional looking, sharp and in focus, and the entire project within view head-on. Do not submit blurry images of your project laying on a messy bed/floor from a side angle. Any project not submitted properly runs the risk of losing points or receiving a zero. You must wait until the file is completely submitted before closing the window. 
• You have exactly 2 attempts to submit this assignment. If done incorrectly the first time you may resubmit. After the second time, there are no do-overs. If your second submission is submitted after the due date you will receive a late penalty. Be sure to read and follow all instructions in order to not lose points. 
• Florist Logo Ideas:

Osborn’s Checklist: Break down elements like nature, flowers, colors, and emotions associated with a florist.

Listing: Write down words related to flowers (rose, lily, tulip), emotions (joy, love), and visuals (blossoming, petals).

Mapping: Create a mind map associating flowers with different feelings, occasions, and visuals.

Sketching: Quick doodles of various floral arrangements, vases, or abstract representations.

Free Collage: Collect images of flowers, arrangements, and color palettes, then create a collage.

Video Game Company Logo Ideas:

Osborn’s Checklist: Consider elements like gaming devices, characters, game controllers, and playfulness.

Listing: Write down game-related terms (console, joystick), gaming emotions (excitement, adventure), and iconic visuals (controllers, characters).

Mapping: Map out connections between gaming elements, genres, and symbols.

Sketching: Sketch game controllers, characters, or game-related icons.

Improv: Use rapid idea generation without judgment, allowing unusual concepts to emerge.

Cleaning Service Logo Ideas:

Osborn’s Checklist: Consider cleanliness, hygiene, simplicity, and trustworthiness.

1. Listing: Write down clean-related terms (sweep, shine), feelings (tidy, organized), and visual cues (brooms, bubbles).
2. Mapping: Create associations between cleanliness, home environments, and service-related visuals.
3. Sketching: Quick sketches of cleaning tools like mops, brooms, or bubbles.
4. Exquisite Corpse: Collaborate with others to create unexpected combinations of cleaning-related elements.
5. Clothing Brand Logo Ideas:

Osborn’s Checklist: Think about style, fashion, fabric, and trendiness.

Listing: Write down fashion-related terms (elegant, trendy), materials (silk, denim), and style preferences (casual, formal).

1. Mapping: Create connections between different clothing styles, materials, and cultural influences.
2. Sketching: Sketch clothing items, hangers, or abstract representations of style.
3. Free Collage: Collect fashion images, fabric textures, and color schemes to create a collage.
4. After generating these ideas through various methods, create your 10 thumbnail sketches for each of the selected companies. Focus on diversity, exploring different concepts and approaches.
5. For the final comp, refine one sketch per company, highlighting the best concept, and create a polished version. Document your process in a PowerPoint presentation, detailing your thoughts, methods used, and references.