Exercise 5 A&B – Develop Hypothetical McDonald’s Corporation
Exercise 5A: Develop Hypothetical McDonald’s Corporation Strategies
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Purpose
This chapter identifies, defines, and exemplifies 11 key types of strategies available to firms. This exercise will give you practice formulating possible strategies within each broad category.
Instructions
. Step 1Review the Cohesion Case and your answers to the prior end-of-chapter assurance-of-learning exercises.
. Step 2For the 11 strategies given in Table 5-3, identify a feasible alternative strategy that could reasonably benefit the McDonald’s Corporation.
Exercise 5B: Should McDonald’s Build, Borrow, or Buy in 2023–2026?
Purpose
Comparing what is planned versus what you recommend is an important part of case analysis. Do not recommend what the firm actually plans, unless in-depth analysis of the situation reveals those strategies to be best among all feasible alternatives. This exercise gives you experience conducting research to determine what a firm is doing in 2022–2023 and should do in 2023–2026.
Instructions
. Step 1Go to the McDonald’s corporate website and click on “Press Center.” Read through the most recent 10 press releases.
. Step 2Determine two strategies that McDonald’s is actually pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in this chapter.
. Step 3Determine two strategies that McDonald’s is not pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in this chapter.
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