WVU Persuasion as An Essential Aspect of Modern Day Advertising Essay
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The Persuaders Reaction Paper Assignment Persuasion is pervasive in our culture. In 2004, PBS’ Frontline created a documentary called “The Persuaders” to take a closer look at how marketers and advertisers in America influence individuals in our culture; not only what products and services they buy, but how people see themselves and the world. You will need to watch this 55-minute documentary online and write a reaction paper based on what you see in this video.
1. Watch the documentary, “The Persuaders” at the following link (you can also just search for “the persuaders” and it should show up): http://www.pbs.org/wgbh/frontline/film/showspersuaders/
2. Write a reaction to this documentary using what you have learned about persuasion this semester. You must discuss at least 3 course concepts, applying them to what you saw in the video (examples provided below in word documents). These may include, but are not limited to, any of the persuasive theories we have discussed, the use of specific message factors, source characteristics, or ethical issues.
3. In this paper, make sure that you are discussing these course concepts in enough depth, and connecting them to the video with enough clarity, that you are demonstrating mastery of the concepts that you are discussing. Make sure that you are incorporating specific examples from the video in order to illustrate the connections that you are making.
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