Week 2 – Product Life Cycle and Diversification Proposal

Final Class Week 2

Product Life Cycle and Diversification Proposal

The potential stakeholders have requested your vision of the industry life cycle across all four stages (i.e., introduction, growth, maturity, and decline) that occur over the life of an industry or product. You are tasked with creating a product life cycle and diversification proposal.

Using the new company’s product or service, explain where you envision the new product at each of the following states:

• Introduction
• Growth
• Maturity
• Decline

Diversification and the Functionality of the New Company’s Team and Collaboration Capabilities

Stakeholders need to know that you are thinking about the following:

• Would you consider acquiring a company that is already in the market?
• Would it be better for you to merge with a company that has international ties? What would be the benefits of and limitations to doing so?
• How will collaboration look like in your new company?
• Explain how your company may use teamwork to add value.
• Do you expect that the synergy of working together will help the functionality of teams across different departments?

Deliverable Requirements: Your 5-page product life cycle and diversification proposal must be in APA formatting and include two outside sources.

Submitting your assignment in APA format means that you will need the following at a minimum:

• Title page: Remember the running head. The title should be in all capitals.
• Length: There should be at least 5 pages.
• Body: This begins on the page following the title and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-point Times New Roman or 12-point Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your paper for this assignment is 5 pages. In-body academic citations to support your decisions and analysis are required. Utilizing a variety of academic sources is encouraged.
• Reference page: References that align with your in-body academic sources are listed on the final page of your paper. The references must be in APA format and use appropriate spacing, hanging indents, italics, and uppercase and lowercase for the type of resource used. Remember that the Reference page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.

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