The makers of HPV vaccine target mothers of girls ages
Read the following article from Chapter 3, Pg 45, and Answer the related questions:
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The makers of HPV vaccine target mothers of girls ages 9 to 14 in their ads. Brainstorm the attitudes/beliefs, and subjective norms you think might influence mothers’ decisions about vaccinating their daughters against this STI. Now, read the following article and answer the questions at the end.
Chapter 3 Article: Using the Theory of Planned Behavior to Predict Mothers’ Intentions to Vaccinate Their Daughters Against HPV1
Askelson, Natoshia M; Campo, Shelly; Lowe, John B; Smith, Sandi; Dennis, Leslie K et al.
Abstract (summary)
This study assessed mothers’ intentions to vaccinate their daughters against human papillomavirus (HPV) using the theory of planned behavior (TPB). Experience with sexually transmitted infections (STIs), beliefs about the vaccine encouraging sexual activity, and perception of daughters’ risk for HPV were also examined for a relationship with intention. A random sample of mothers in a rural, Midwestern state were mailed a survey with questions pertaining to the intention to vaccinate. Attitudes were the strongest predictor of mothers’ intentions to vaccinate, but intentions were not high. Subjective norms also influence intention. Mothers’ risk perceptions, experience with STIs, and beliefs about the vaccine encouraging sexual activity were not related to intention. Mothers’ perceptions of the daughters’ risks for HPV were surprisingly low. This research provides a foundation for designing interventions to increase HPV vaccination rates. Further research should explore ways to influence mothers’ attitudes and to uncover the referent groups mothers refer to for vaccination behavior.
Answer the following questions. Cite examples from the article to support your responses.
a. Discuss how the Theory of Planned Behavior was used to Predict Mothers’ Intentions to Vaccinate Their Daughters Against HPV
b. Which constructs had the greatest impact on the mothers’ intention to vaccinate their daughters?
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