SU Storybuilding and Content Creation in the Digital Age Questions

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part 1:_ Advertising by Design – Chapter 6: Storybuilding and Content Creation in the Digital AgeInstructions for Chapter Summaries

Advertising by Design – Third Edition

After reading each chapter type up a 3 paragraph summary, upload a PDF document.

Please review the Writing Requirements Below.

Formatting of Document for Writing Assignments:

  • All work must be Typed! No Exceptions.
  • Work must be turned in on a “Designed” Letterhead. Style and legibility are key as

    • Graphic Designers.

  • Name, Course, Book, Chapter, and Due Date MUST be on all assignments to be

    • accepted.

  • Heading and required information should be part of Letterhead design.
  • NO Script, Decorative or Designer typefaces may be used for the writing portion of the

    • assignment(s).

  • Body Copy MUST be in Serif or San-Serif Font.
  • Body Copy Must be no larger than 12pt.
  • Leading is no greater than 14.4pt. – Single Spaced.
  • Margins should be no less than .25in. and no greater than 1in.
  • Finally, you must add your opinion at the end of the summary.———————————————————————————————————————————————————————————————————————————————————–
  • part2:_instructions for Chapter Summaries International Media Communication in a Global AgeAfter reading each chapter type up a 3 paragraph summary, upload a PDF document.Please review the Writing Requirements Below.Formatting of Document for Writing Assignments:
  • All work must be Typed! No Exceptions.
  • Work must be turned in on a “Designed” Letterhead. Style and legibility are key as

    • Graphic Designers.

  • Name, Course, Book, Chapter, and Due Date MUST be on all assignments to be

    • accepted.

  • Heading and required information should be part of Letterhead design.
  • NO Script, Decorative or Designer typefaces may be used for the writing portion of the

    • assignment(s).

  • Body Copy MUST be in Serif or San-Serif Font.
  • Body Copy Must be no larger than 12pt.
  • Leading is no greater than 14.4pt. – Single Spaced.
  • Margins should be no less than .25in. and no greater than 1in.
  • Finally, you must add your opinion at the end of the summary.

  • —————————————————————————————————————

    part 3Advertising Appeals Watch the videos below and write your analysis of the advertising appeals of each. Why do you think that particular appeal was used? Did you find it effective? Why or why not?

    ———————————————————————————————————————————

    part 4

    Discussion Question – Moral Responsibility

    • What moral responsibility, if any, do advertisers have to use “normal looking” people in their advertisements?
    • Some charities sometimes use shocking images of starving children or abused animals in their advertisements. What do you think of this practice
    Explanation & Answer

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