Strategic Plan – Develop the skills to assess the success

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Strategic Plan (Evens)

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Course Objective: Develop the skills to assess the success of the plan.

  • Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses.
  • Demonstrate how to build a competitive advantage through functional level strategy

Prompt:

Prepare a strategic plan that contains the following sections:

  • Executive Summary
  • Company Overview (with ticker symbol)
  • Company History
  • Products and or services
  • Operations
  • Vision
  • Mission Statement
  • Corporate Values & Culture
  • SWOT Analysis
  • Competition
  • Management team/Leadership
  • Financial Outlook (financial predictors)
  • Strategies
  • Conclusion

Instructions:

  • The summary must be written in 7th Edition APA format using headers, headings, in-text references, reference page, and 1′ margins (use template provided below)
  • Make sure you use adequate, credible, and reliable APA source citations to support your work.
  • Your company selection must be listed on either the NASDAQ or NYSE (not OTC).
  • To confirm your company is on the NYSE and or NASDAQ please use the following links to conduct a search 
    • Nasdaq Company Search
       
    • NYSE Company Search
  • You may review the sample strategic plans shared in the resource section  and use them as a guide in developing your strategic plan.
    DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE.
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