SMU 948 Management Why Majority of Chatbots Fail to Deliver Essay
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Read the appropriate materials and prepare a case analysis report for each of the cases.
Organize your report as you see appropriate for the topic, in a way that address all the questions provided for each case on the course website (not within the case itself). Ensure you focus on both breadth and depth in your analysis and reaction.
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Link for students to purchase case from Harvard Business Publishing: https://hbsp.harvard.edu/product/SMU948-PDF-ENG?Ntt=Bus%20Uncle%20Chatbot%20(Cost USD 4.25)
Case Questions:
Why is it that the majority of chatbots fail to deliver the expected business outcomes?
What was unique about the Bus Uncle chatbot? What led to the popularity of the Bus Uncle chatbot?
What framework did Abhilash follow to develop and enhance the Bus Uncle chatbot?
What additional advice or recommendations would you offer to Abhilash.
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