Reflection 3 – Brand Manager Plan
Brand Manager Plan
Having Trouble Meeting Your Deadline?
Get your assignment on Reflection 3 – Brand Manager Plan completed on time. avoid delay and – ORDER NOW
Reflection 3 Brand manager plan Assignment
A Brand Manager is a professional who is responsible for ensuring that their company’s products, services, and product lines resonate with current or potential customers. In addition, they monitor marketing trends as well as keep an eye on competitive companies in the marketplace so they can stay ahead of competition.
You dictate what happens to the future of this brand.
Here we pose a scenario and you will write a summary on how, as a brand manager you will approach the business in the next 12 months.
Brand: You are the brand manager for Panther Vodka based in Miami, FL.
Scenario: Tequila is quickly beomcing the go-to drink for the American consumer. So much so, Tequila has overtaken American Whiskey in value and now has its eyes set on becoming the most consumed spirit in the United States.
Here are some data points:
· ResearchandMarket.comLinks to an external site. anticipates that the global tequila market size will reach $14.35 billion by 2028, expanding by a CAGR of 5.4% over that period. (CAGR: Compound Annual Growth Rate)
· In previous research, CGA highlighted that Tequila continues to dominate growth in the US On PremiseLinks to an external site. . While Whiskey and Vodka continue to be the two dominant groups within Spirits, Tequila is the only Spirits subcategory that has achieved growth of share of over 1% – accounting for 18% of the Spirits category YTD.
· The growth of the Tequila category has been driven by increasing popularity with US consumers, with the ubiquitous Margarita the most popular Cocktail by value velocityLinks to an external site. across 43 of the 48 US states within the Cocktail read. While nearly 50% of Tequila drinkers prefer the spirit within a Cocktail, 42% opt for shots, and a fifth choose a “neat” pour.
It seems like Tequila has a better proposition for the consumers, since consumers are becoming more educated.
WHAT DO WE DO!?
Please write a summary (1/2 page) on Panther Vodka’s next steps. Put on your Brand Marketing hat.
Should we invest more money in e-commerce?
Should we go after tequila business by acting like a tequila?
Should we offer a more premium product?
Should we offer a line extension like a Panther Vodka flavor?
Should we invest in bars and restaurants or more in liquor store samplings?
Explanation & AnswerOur website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Order Now and we will direct you to our Order Page at Litessays. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.