Presentation About A Differentiation Strategy

D 6 – Presentation About A Differentiation Strategy

Competency

Formulate differentiation strategies based on workflow across the value chain.

Student Success Criteria

View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

Scenario

You are on the management team at your selected company. You have been asked to create a presentation for their new Operations Executive. The new leader is in the process of looking at alternative strategies that the company can employ in the value chain area of operations. You are tasked with researching differentiation strategies that the company can use to build a value chain strategy.

Instructions

Develop a presentation that outlines a differentiation strategy based on workflow across Rasmussen Logistics value chain. Include the following:

• Title slide (1 slide)
• Evaluate how Rasmussen could use a competitive advantage strategy. Include a discussion of the following: (2-3 slides)
• Cost advantage
• Cost leadership
• Examine the primary activities of value chain that Rasmussen could use. Include a discussion of the following: (2-3 slides)
• Inbound logistics
• Operations
• Outbound logistics
• Examine the drivers of value chain that Rasmussen could use. Include a discussion of the following (2-3 slides):
• Economies of scale
• Capacity utilization
• Conclude with your highlight for your final recommendation of a differentiation strategy to your new Operations Executive. (1-2 slides)
• Provide attribution for credible sources (minimum of 3 scholarly sources).
• Use APA format and apply professional language supported with evidence (in-text citations and references in APA style) and free of errors.

A – 4 – Mastery

Comprehensively evaluates how Rasmussen could use a competitive advantage strategy (including a discussion of cost advantage and cost leadership) in a well-crafted presentation.

A – 4 – Mastery

Comprehensively examines the primary activities of value chain that Rasmussen Logistics could use (including a discussion of inbound logistics, operations, and outbound logistics) in a well-crafted presentation.

A – 4 – Mastery

Comprehensively examines the drivers of value chain that Rasmussen Logistics could use (including a discussion of economies of scale and capacity of utilization) in a well-crafted presentation.

A – 4 – Mastery

Comprehensively provides recommendation for a differentiation strategy for Rasmussen Logistics’ new Operations Executive in a well-crafted presentation.

Exemplary use of professional language and thoroughly supported with evidence (in-text citations and references in the correct APA style). Established a concisely stated scholarly position using at least 3 scholarly sources appropriate for purpose, format, style, and audience and free of errors.

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