New Product Pitch – Learn the basics of constructing

New Product Pitch

For the activity, you will:

· Learn the basics of constructing the content and communication of a pitch for a venture idea

· Consider the importance of understanding the expectations and motivations of your audience

· Assess the amount of research and thought that goes into effective communication of a business opportunity

You will present your idea or an existing idea. The presentation is a modified slide deck using the following organization (does not include a traction or financials slide):

Slide 1: Title Slide 2: Company Purpose/Description Slide 3: The Problem / Need Slide 4: The Solution Slide 5: Why Now? Slide 6: Market Opportunity Slide 7: Getting Customers Slide 8: Competitor Analysis & Differentiation Slide 9: Team Slide 10: Call to Action

Each slide is worth 2.5 points.  Submit a PPTX or pdf file as your submission.

Before you start, consider the following questions:

· Can anyone describe what the product or service is and how it works?

· Who is the target audience and what is the problem that is being solved?

· Is this a good opportunity? why?

· Are there any contextual factors that lead you to believe that this is a good opportunity?

· How is the product unique or different from the competition and other alternatives?

· How does the company plan to make money?

· Do the skills of the team match the needs of the business?

· What resources are required to launch the business?

· What did you think of how the information will be communicated?

Do you not have an idea? – that is fine – I have some options for your pitch – you must choose one of the following: 1) a revolutionary toilet plunger 2) a revolutionary way to reuse fingernail and toenail clippings 3) sushi scented tissue paper

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