Negotiation Advocacy – Coercive Power, Legitimate Power

Negotiation Advocacy

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As a first step toward crafting your discussion post, review the module resources. Then, apply the six types of power as discussed in the module resources to the Netflix case study, which you read about last week.

  1. Coercive Power
  2. Legitimate Power
  3. Reward Power
  4. Referent Power
  5. Expert Power
  6. Multidimensional Power

Consider the types of power that Sharon Slade, the chief human resources officer (CHRO) at Netflix, has in this situation. In your initial post, first describe the six types of power Sharon possesses. Then, provide examples that show how Sharon may exhibit this type of power during the negotiations. Finally, provide a reason why this type of power is important in this setting. Use the example below as a guide.

Example—Expert power: This is the power that comes from the thought that a person has expert-level knowledge of a topic or high-level skill. For example, Sharon has power in human resource matters, as she has great knowledge of the company’s policies and the law during the negotiations to drive a fair bargain.

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