MRKT110 Week 3 Discussion (dq1+dq2)
MRKT110:7:Online Principles of Marketing

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Discussion 3.1
In your local area, identify a group of people with unsatisfied product needs who represent a market. Could this market be reached by a business organization? Why or why not?
Discussion 3.2
What are the categories of situational factors that influence consumer buying behavior? Explain how each of these factors influences buyers’ decisions.
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