MGMT858 Final Project – Responsible Business Plan

Final

MGMT 858

MGMT 858 Semester Final Project – Responsible Business Plan Writeup and Presentation

Introduction: This final project assignment will allow students to familiarize themselves with a relevant environmental problem or social issue that they would like to address and alleviate. With the guidance of the professor, students will research and learn about innovative solutions to ecological and social challenges throughout the semester. Students will then create a business plan for a new (hypothetical) responsible business entrepreneurial venture. We will reserve time at the end of the semester for students to present their business plan to the class.

Background: Social entrepreneurship is the process by which individuals, startups, and entrepreneurs develop and fund solutions that directly address social and/or environmental issues. Social entrepreneurs may pursue a variety of goals including community economic development, ecological restoration, education, financial inclusion, health care, housing, internet connectivity, poverty alleviation, rural electrification, sanitation, water purification, etc. Social entrepreneurship organizations may be structured as for-profit private or public companies (including B-Corporations), or as non-profit organizations. The common theme is that performance is measured by a positive return to society and/or ecological benefit, in addition to traditional financial metrics such as revenue, profit, or share price. Social entrepreneurs may consider the “triple bottom line” and their organization’s impact on a variety of stakeholders, instead of being motivated solely by shareholder profit. Social entrepreneurs view their profit-generating activities and their positive societal and environmental contributions as simultaneous, interrelated goals operating in harmony.

Project Details: Students will be responsible for developing a business plan for a new responsible business venture that will have a positive benefit for society and/or the natural environment. When writing a business plan, there is some flexibility in the format. That said, there are also key elements that you will want to include. The following resources may be useful to guide you on this journey. Final projects are typically 15 pages in length, including references. However, there is no length limit.

-Start-Up Resources: Write a Winning Business Plan – University of Washington https://foster.uw.edu/centers/buerk-ctr-entrepreneurship/start-up-resources/business-plan/

– Write your Business Plan – U.S. Small Business Administration https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan

-How to Write a Winning Business Plan – Harvard Business Review https://hbr.org/1985/05/how-to-write-a-winning-business-plan

Given that the new venture will focus on responsible business, you will want to provide:

1. An overview of the social or environmental issue to be addressed. References should be cited in American Psychological Association (APA) format.

2. A description of the stakeholders involved

3. A critical discussion of how the new venture addresses the problem

Other common elements included in quality business plans are:

4. Description of the industry/market, including existing competitors

5. Competitive analysis and your proposed niche

6. A description of your planned product or service

7. Revenue forecasts, prospective clients and customers

8. Details for investors, including financial or resource asks and terms

The final document will be evaluated using the following grading rubric:

Explanation & Answer

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