MGMT 471 Potential Advantages of Choosing White Strips Discussion
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a) How should Ayman Ismail respond to the introduction of Simply White? Answer this question by drawing on the concepts and/or framework(s) covered in any of the Harvard Business Review articles we reviewed during the semester. Do not just list the concept but elaborate with specifics from both the case and the article(s). You may draw upon one or multiple Harvard articles; we reviewed five this semester.
b) Reflect on the game theory decisions trees used to illustarte various scenarios in your textbook (Figures 2.1, 6.2, 7.2, 8.2, 9.2, 11.3, 11.4, and 11.5). By reflecting on the business decisions faced by Colgate and P&G, come up with one insightful game theory decision tree. Elaborate your decision tree appropriately using the data/events in the case.
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