MGMT 471 Business The Decision to Reduce Prices in China Discussion
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a) The a2 Milk Company, formed by a scientist and a farmer, successfully entered the concentrated dairy processing industry and reached a market captalization of NZ$10 billion! Think about this successful entry as an entrepreneurial action. What insights can you provide by drawing on the concepts covered in Chapter 6? I would like you to make use of at least three distinct concepts from Chapter 6. Do not just list the concept but elaborate with specifics from both the case and the Chapter 6 concept.
b2) For those with the last names beginning between J through Z: The a2 Milk Company has decided to cut prices in China. By drawing on the course concpets, provide two reasons why you DISAGREE with the company’ decision.
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