MBA 6011 APUS Environmental Analysis and Strategic Implications Project
Description
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The SBU selected for this project is a Government Contracting Business that provides Administrative Management and General Management Consulting Services
For each of the following topics:
Identify at least one environmental trend for each of the environmental domains (categories) below (a-f). This is a minimum of six trends.
Identify the impact of these trends on the project SBU. Justify through referenced research.
- Explain the effect on your SBU’s marketing strategy given these environmental factors.
Your search strategy should include using terms such as: industry news trends (place in industry name). You can also use sources that are specifically designed to provide macro trend informatioN.
Major Environmental Factors
- Sociocultural Forces & Demographic Shifts:
- Impact of these trends on the project SBU
Economic Trends:
Impact of these trends on the project SBU
Competitive Trends:
Impact of these trends on the project SBU
- Science and Technology:
Impact of these trends on the project SBU
Political and Legal:
- Impact of these trends on the project SBU
Major Global Forces:
Impact of these trends on the project SBU
- 2. Specify the overall effect on strategy from these environmental factors on your SBU:
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