Interactive Components – What is an interactive campaign
Interactive Components
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Assignment Details (Sushi Maki)
For this portion of the assignment, you and your team will be creating a series of interactive components that compliment your campaign. Interactive is much more than just digital. You can create digital campaigns, but you can also create experiential campaigns.
What is an interactive campaign?
Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups.
Read:
- 7 of the Most Impactful Digital Campaigns of 2017… So FarLinks to an external site.
- 8 Brilliant Interactive Marketing CampaignsLinks to an external site.
- 9 Surprising Guerilla Social Media CampaignsLinks to an external site.
- 13 Brilliant Examples of Guerrilla Marketing CampaignsLinks to an external site.
What your team will submit:
- What does your interactive campaign look like?
- Mock up the experiential or guerilla campaigns. Include how your audience interact with these experiences.
- Mock up the webpage or app related to the campaign.
What you have to have:
- At least one experiential or guerrilla experience
- One website/landing page mockup or app mockup
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