IBM 3082 CSUF Nike Yorkdale Mall Analysis Questions
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Please chose a store and evaluate the criteria for where you believe the store would do well.
Identify store
– Identify demographics of primary and secondary target markets. Chapter 5 ppt. slides from the Ogden
book will help you. You may have a tertiary market if you wish. Also, discuss psychographics of these
markets. Identify the trade area within a 5, 15 and 25 mile radius of the site you have selected for your
store. Once again chapter 7 of the Ogden book will help you understand this information. P. 187.
Please discuss behavioristic data and geodemographic data analysis which can be found in Chapter of
the Ogden book.
Identify what type of layout you will be using for your store.
– Please look to p. 171 of Ogden or the ppt. slides in chapter 7 to help you understand the various types of
centers such as community center, neighborhood centers, mixed use projects, Lifestyle centers, outlet
centers, Internet malls such as Sky Mall, Regional Shopping Malls, Super Regional Shopping Malls,
Central Business Districts and free standing sites.
Transportation Considerations
– Please discuss site considerations such as parking availability and ingress/egress issues.
Economic indicators
– Please key in the city and state into the Internet i.e. Seattle, Washington and also the words economic
indicators. Please look at income levels, unemployment level, how many business licenses were granted
in the previous years, housing costs and education level. This should give you a lot of valuable
information to be used in the Situation Analysis section.
Situation Analysis
– Market and site analysis. For example, housing costs are very high in California. But not so for Seattle.
Seattle also has a very stable high income job market which does not fluctuate. Also, check into
whether or not residents have to pay state income taxes. Please make sure that you consider online
opportunities as well. Please focus on the fear impact going back into shopping centers caused by the
COVID 19 pandemic. Please look at the unemployment rate for the area and the demographic you are
targeting.
1. Please discuss the impact the pandemic has had on retailing and please be detailed and use APA format.
2. Please discuss the various formats that retailers are using to stay open.
3. Please discuss the hurdles facing logistics and supply chain issues. As a new comer to the retailing arena
what strategies would you use to keep all the channels open so that goods can get to the end user, the
consumer.
4. Please discuss the importance of influencers to your business.
5. Please discuss the importance of visiting the SBA office to learn what services are available to you.
6. Please discuss the importance of putting on a fashion show within the mall.
7. Why do you believe a Kids Klub Program would work within your area?
8. Please discuss the importance of category management.
9. Would you have a category captain? Why or why not?
10. What is the importance of merchandising windows or window dressing?
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