HU Consumer Culture Perspectives Shift Discussion Reply
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Write Peer Response:
What are the main ideas of the theory you find most plausible? Define and discuss the theory in your own words.
After reviewing this week’s material, the most plausible theory is to me is postmodernism. According to the international encyclopedia of the social and behavioral sciences, “The key concepts of sociological postmodernism are subject, identity, text, and symbol. On these grounds, postmodernity is characterized as a form of social order in which the electronic media play a prominent role, symbolic codes are pervasive, and social identities are fragmented. These terms are also employed in the critique of sociological theory as a product of modernity” (International Encyclopedia of the Social & Behavioral ScienceLinks to an external site., 2001). I agree with this theory related to its “consumer culture” currently society is based on a very consumption driven world. This means purchasing inexpensive goods to keep up with trends or fads in the media. I also agree with the critiques behinds postmodernism consumer culture receives. I often find myself saying, “this piece of furniture isn’t meant to last” emphasizing the role of mass media, advertising, and popular culture in shaping contemporary society. This embodies the postmodernism theory of quantity versus quality.
What examples from popular culture can you find to support your theory?
With the use of advertisement on our phones, televisions, and billboards popular culture is almost difficult to avoid. Postmodernism literature, films and art are all around us. With the use of popular culture postmodernism art has “become cool.” Often, I find myself really enjoying contemporary forms of art. To maintain a sense of belonging postmodern art often reflects and engages with popular culture. It blurs the lines between high and low culture, challenges traditional artistic conventions, and critiques the role of mass media, consumerism, and popular culture. Next time you’re out I want you to look around and see if you notice any sort of postmodernism art. Remember this type of art includes pastiche, appropriation and the use of an ironic affects.
What to answer from this peers response:n the response post, include the following:
Respectfully share your own perspectives and ideas with classmates you may disagree with.
Add new ideas to the discussion instead of just agreeing that something in the reading was interesting or reiterating what others said in the discussion.
Find an additional source online or in the library that adds a new perspective to what has already been said.
Offer an opposing viewpoint that is supported by facts and research.
Please be sure to validate your opinions and ideas with citations and references in APA format.
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