GWU Sports Management Sponsorship Categories Essay
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Review the list of sponsors for two NBA teams on the excel sheet on Blackboard under file name “Sponsorship Project – Team Data”. Each tab represents a different team. Compare the different type of sponsor product categories as well as the monetary values for one team over another in the same product category. Identify those categories that are exclusive (only 1 company). What categories are missing for one team vs. the other? Identify at least one category that a team should pursue and justify why?
DUE: Sport Team Sponsor Analysis (Group of 2 or solo): List the different product categories for each team in the excel sheet on blackboard. Compare the different monetary values for one team over another in the same product category. Identify those categories that are exclusive. What categories are missing? Identify at least one category that the team should pursue and justify why? Look at a minimum of one team web sites and an associated league site (e.g. Washington Wizards & NBA League) to see what sponsorship categories & brands they have.
EDITED assignment
Please review the excel file posted on blackboard and look at the type
of sponsors for the two fictitious NBA teams in the excel (Compare categories, does one team have a category that the other does not, are the prices similar or different? Are they exclusive or are there multiple companies per category?). I would like each of you to bring to class 3-4 different observations
about the data in the excel file.
In addition, I originally asked that
you go to a team web site and print off the list of sponsors (up until
this season most team web sites had a tab on their web page that lists
their sponsors). It seems that this has changed so if you are not able
to find a page listing different sponsors then go through different
pages of the teams web sites to see what sponsors are listed (e.g., who
is the sponsor of the kids club, women’s club, dance team, or any
special sections or contests on the web site). Again, bring to class at
least 5 companies associated with the team of your choice and list the
product category you think they hold (e.g., Coca Cola – Soft Drinks and
Water). The purpose of this assignment is to get you thinking about the
types of companies that sponsor teams and the different product categories.
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