Estee Lauder Business Marketing And Social Media Case Study
Description
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Read the article and answer the associated questions
- How did they implement the statement of photographs as “casual” expressions?
- How does Estée Lauder separate itself from traditional ads on Instagram?
- Based on the article, what does the best image look like on Instagram?
- If you were to setup an analytics plan to analyze Estée Lauder’s performance on Instagram, which explanatory and outcome variables you would consider to examine.
- Outcome variables could be the metrics that we want to investigate to see how we can improve that metric. Explanatory variables would be those that can explain the variation in the outcome variables.
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