ENT588 Week 4 Assessment – Communication Plan
Wk 4 Summative Assessment: Communication Plan
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To effectively implement change, businesses must begin with internal operations. Communicating change can be challenging due to status quo and lack of information or shared vision. Managers must gain buy-in and facilitate change by educating and informing internal staff of the reasons for the change, stating the problem, and problem-solving to provide the proposed solution. This can be done through an internal communication plan.
Assessment Deliverable
Draft a 525- to 700-word internal communication plan that appropriately details your proposed solution to the internal team at your selected business. In your communication plan:
- Introduce the solution (e.g., new or updated process, product, or service) you identified in your Week 2 summative assessment, including how this solution addresses the needs of the business. Note: This is where you can expand your Wk 3 Assessment Prep: Needs Assessment Outline.
- Discuss the reason(s) for the change (i.e., the new process, product, or service).
- Explain how employees will be engaged in the decision-making process for the new process, product, or service.
- Propose a strategy for ongoing engagement with staff and leaders and the rationale.
- Propose opportunities to demonstrate corporate social responsibility (CSR) and rationale.
- Incorporate at least three properly cited sources with in-text citations from peer-reviewed Journal Articles (you will likely need more than three) in addition to any other non peer-reviewed references in accordance with Announcements #2, #4 and #11.
Remember that title and reference pages do not count toward word minimums.
Cite sources to support your communication plan.
Format citations and references according to APA guidelines.
Submit your assessment.
Assessment Support
- Review the rubric for guidance on deliverable expectations.
- For communications resources, access the Wk 4 Learning Activities folder and review Set up a Communication Plan and Communicating Change in an Enterprise-Wide Transformation.
- Review the following resources for writing guidelines and APA information:
- Center for Writing Excellence
- Reference and Citation Generator
- Grammar Assistance
Explanation & Answer
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