ECOM 322 SEU Good And Bad Marketing Campaigns In KSA Presentation
Description
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1.Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2021-2023). For each campaign:
- Give the reasons behind their success?
- What is the added value of this marketing campaign for the company/organization?
- Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign:
- Why did the social media marketing campaign fail?
- And what can we learn from them?
Notes:
- For each case, provide the following information: Company Name, Campaign Name and Social media platforms used.
- Examples can be a profit or non-profit organization.
Presentation:
- Prepare a presentation answering the previous questions and what are the criteria that guide you to evaluate the campaigns?
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