ECOM 301 Digital Marketing Strategy for Rashof Questions
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Devise a digital marketing strategy for your campaign. (Refer to figure 4.5, page 147
or ch4, slide 9)
a. Where are you now? (Situation analysis)
i. Customer Insight
? Who are your followers?
? What marketing content do your visitors specifically like?
? What part of your content does your audience like?
ii. Competitor Analysis
1. How good are your competitors’ websites?
2. How good are your competitor’s social media platforms?
3. What social content works for your competitors?
4. What are people saying about your competitors?
iii. Conduct a e-Marketing SWOT analysis for your business (At least 3 points for each
element/factor). After completing SWOT analysis, think about the results and act
accordingly, how can a SWOT analysis help your business?
Note: you can use any free online Sentiment Analysis tools to evaluate your e-Marketing
presence (ex: https://www.similarweb.com).
b. Where do you want to be? (Business objectives)
c. How are you going to get there? (strategy)
i. Strategies to achieve each objective
d. How exactly do you get there? (tactics)
e. Who does what and when? (actions)
f. How do you monitor performance? (control)
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