Discussion – Change the Marketing Funnel with the Multi-Screen
Discussion: Change the Marketing Funnel with the Multi-Screen Environment
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Location-based mobile marketing is expected to triple over the next five years. Currently, most U.S. consumers use mobile devices to search for local products.
Complete both 1 and 2 in your main post.
1. Compare two social marketing platforms in terms of the following social marketing goals:
· Goal 1: Encourage consumers to become fans and engage in conversation
· Goal 2: Strengthen the brand through online conversations
2. Identify and describe how the multiscreen environment has improved the ROI for a local business in one of the two social marketing platforms you identified in #1. Provide a screen capture for at least one of the platforms that supports your choice. Make sure your screen capture displays the date/time stamp.
When you respond to your peers, focus on how the recommendation meets the two goals and/or the ROI.
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