Discuss Customer Value Proposition
Discuss Customer Value Proposition
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- Read: Chapters 1, 2, 3, & 4 in the textbook will provide if needed
- Watch: The External Environment and Management
In an initial discussion forum post, describe the key elements of a customer value proposition. Next, explain how a compelling value proposition might include points of parity as well as points of difference. Ensure the following points are addressed. - Definition of Customer Value Proposition (CVP)
- Know the benefits and value that CVP provides for businesses
- Explain how a marketing manager uses CVP with today’s business standards
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