Direct Message and Indirect Message Exercises
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INDIRECT MESSAGE (Bad-News Announcement)
You own a small new- and used-book store and cafe with free wireless Internet access. You enjoy the calm, quiet atmosphere of your store and like that your customers choose your store to conduct business, socialize with friends, or just enjoy a good book and a cup of coffee. Increasingly, many customers are talking on their cell phones–very loudly and in places where they shouldn’t be. They hold up the order line by talking on the phone when they should be talking to the cashier. They disrupt others who are enjoying the quiet atmosphere to work or read. Sure, customers who are working on the computer may need to talk on the phone, but must these customers be so loud and disruptive that those across the room who are trying to read can hear their conversations? Many customers have actually complained. You want to make these customers happy but not at the expense of making your cell phone users unhappy. Write a cell phone policy to post in your store.
Review pages 280-285 in your Textbook covering Negative Announcements. Type your Announcement in the form of a Memorandum using MICROSOFT WORD–use all proper memo headings and spacing in your message (Review Chapter 4 for proper formatting and placement of headings).
DIRECT REQUEST MESSAGE–Contacting a Social Media Expert
You’d like to learn more about the hiring process for a social media expert and the kinds of benefits that individual could bring to your organization (HomeCenter). You wonder where that individual might fit into the corporate structure—would the position operate out of corporate communications, marketing, customer service, or elsewhere? You also are unclear about qualifications for candidates, salary, and how a social media expert’s success would be evaluated.
Compose an e-mail inquiry to <doreen.goodwin@mediaresources.com>. Explain your situation and list specific questions for her to answer. Although she is likely to want to talk on the phone, make it clear you want your answers in writing so you can have a record of her advice to share when you report back to your CEO, John Brauburger.
Type your professional email message using MICROSOFT WORD and use the correct format (all headings and corresponding text/email addresses included and all proper spacing/margins); refer to CHAPTER 4 for examples of proper formatting. Do not forget to include your EMAIL SIGNATURE BLOCK at the end!
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