DBQ MKT610
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Provide an overview of an IMC plan for a Saudi Arabian company of your choice. Discuss the following components:
Briefly share the company’s current marketing communications activities and their target audience, including a description of the company’s primary and secondary target audiences.
Discuss at least two trends that you think they should include in their marketing communications, provide specific examples of how the trend can be leveraged to achieve the company’s marketing objective.
- Textbook: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th edition Published by Pearson (February 28, 2019) © 2020 by Kevin Lane Kelle, Vanitha Swaminathan
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