Communications The Faulty Glucogauge Units Crisis Letter
Question Description
I’m working on a communications question and need the explanation and answer to help me learn.
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The Board of Directors for Matterhorn Home Health is concerned with CEO Patricia Simmons’ recent press release related to the faulty GlucoGauge units. The Board is particularly concerned with Simmons’ rather costly spending choices in the wake of this crisis. As you know, the GlucoGauge was already the most expensive project Matterhorn ever developed. Furthermore, In response to initial reports about the malfunctioning device, the company continued to sink millions into a failed communication campaign seemingly based on faulty evidence.
The Board has asked you to put together a letter explaining your choices to all of Matterhorn’s major investors. This letter should explain why Matterhorn chose to spend the money that it did on this failed communication campaign. You should also offer some insight on how the company plans to correct such mismanagement in the future.
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