Chapter 5 – Your company is considering opening
Ch 5 And Questions
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1. Your company is considering opening a new factory in China. List several typical activities involved in each phase of the decision (intelligence, design, and choice).
2. Recall that data mining found that young men tend to buy beer and diapers at the same time when they shop at convenience stores. Now that you know this relationship exists, can you provide a rationale for it?
3. American Can Company announced that it was interested in acquiring a company in the health maintenance organization field. Two decisions were involved in this act: the decision to acquire an HMO and the decision of which HMO to acquire. How can the use of BI assist the company in this endeavor?
4. Discuss the strategic benefits of BI.
5. Will BI replace business analysts? (Hint: See W. Mcknight, “Business Intelligence: Will Business Intelligence Replace the Business Analyst?” DMReview, February 2005.)
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