HLTH-340

Describe a day in your life (or someone you know) when you (or that person) selected or bought an item or…

What is branding, cobranding, and brand positioning as related to products and services for the aging population

List and describe the various steps in conducting a successful advertising campaign to attract the aging population

What ethical considerations are there in gathering customer information and brand positioning for the aging population

What role does branding play in helping gather customer perceptions, especially the aging population

What are some information technology tools and applications used in collecting customer information

Evaluate 2 media options, and recommend their use for marketing to seniors

Discuss 4 macro-environmental factors influencing service awareness and sales among aging populations

Describe how you would manage customer relation through the customer relationship management (CRM) process.

What factors affect a customer’s decision-making process and loyalty