Case Study 5.1: Starbucks: Personalized Marketing
Read “Case 5.1: Starbucks: Personalized Marketing” and write an essay that answers the following questions:
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1. What is personalized marketing, and how is it different from traditional marketing approaches?
2. How has Starbucks utilized AI and machine learning techniques to gain a competitive advantage in their marketing strategies?
3. What is the purpose of Starbucks’ Deep Brew technology, and how does it contribute to the company’s marketing efforts?
4. What is predictive analysis AI, and how is it used in marketing services?
5. How does the use of AI and machine learning put Starbucks at a competitive advantage compared to companies that have not integrated these technologies in their marketing strategies?
6. What ethical concerns should companies consider when using personalized marketing and AI technologies?
Requirements:
· There is no specific page requirement for your analysis. Instead, your work will be evaluated based on how thoroughly it addresses each of the questions that have been outlined for you.
· You must utilize proper APA formatting and citations throughout your paper. If you use any supporting evidence from external sources, it is imperative that you provide accurate citations for each reference.
· You must include a minimum of two sources from scholarly articles or business periodicals, aside from the course textbook.
· Include your best critical thinking and analysis to arrive at your justification.
· Please note that any use of AI text generation tools such as ChatGPT is strictly prohibited and will result in a grade of zero due to plagiarism.
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