Business Finance – Economics Proposal Assignment

Business Finance – Economics Proposal Assignment

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Company Chosen: Publix Supermarkets

Prepare a presentation for the Executive team of your company in which you are pitching why they should implement an education/college tuition benefit program for employees. Please note that your presentation should include the following:

  1. Title page: Use of catchy hook for your title (5%)
  2. Introduction. Why is this a good idea for the company? (20%)
  3. What is the recruitment budget at your company? (include cost per vacancy/openings)
  4. What are your company’s employee retention numbers? (attrition rate/# who leave)
  5. What are the retention and loyalty benefits of competitors in the industry?
  6. Background, Problem, and Purpose (20%)
  7. Identify any obstacles to implementation (Example: Budget)
  8. Provide solution sets for implementation (Example: Years of service requirement)
  9. How would that impact the company’s corporate image? (look to industry examples)
  10. Cost benefits analysis for the company (25%)
  11. Dividends for the company /Use industry or benchmark data to see cost of recruitment
  12. Include any deliverables your new program will produce to customers
  13. Specify how the program will be managed and audited (Deadlines, requirements, etc.)
  14. Implementation costs:
    1. Benefit Budget: Projected cost based on participant ceiling
    2. Human Resource component/staffing/oversight
  15. Conclusion and Authorization (20%)
  16. Restate benefits with emphasis on short term and long term benefits to the company Example: Decrease in recruitment cost, higher productivity, better service to clients/customers due to employee expertise, more creative goods and services for clients/customers, limit brain drain to competitors, etc…
  17. Include a deadline for implementation
  18. Other Assessment Criteria (10%)
  19. Visual Appeal and Flow:  Are you appealing to emotions?
  20. Incorporation of Statistics: Are you appealing to the rational mind?
  21. Verbal delivery/Narrative: Are you appealing to the primitive/reptilian mind?

Document Guidelines:

  • Create a 15- to 20-slide Microsoft® PowerPoint® presentation
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