BHA320 Module 1 Case – Strategic planning in health care

Case – BHA320 Management of Health Programs (2023AUG14FT-1)

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Module 1 – Case

STRATEGIC PLANNING IN HEALTH CARE

Assignment Overview

Assessing the external and internal environments of a health organization is critical to the success of the strategic planning process. The commitment and time dedicated to analysis and understanding strengths and weaknesses as well as opportunities and threats will help planners craft a strategy to achieve organizational goals and objectives at an optimal level. This assignment requires you to conduct the Strengths (S), Weaknesses (W), Opportunities (O), and Threats (T) SWOT Analysis. For additional information on SWOT Analysis, visit Free Management Research: http://www.free-management-ebooks.com/dldebk-pdf/fme-swot- analysis.pdf

You should choose an existing organization and geographic market. Students are not expected to contact the organization, but conduct research using literature searches, municipal and health systems websites, etc.

Case Assignment

As the planner for your health organization (selected by you), you will need to prepare a 2- to 3-page document addressing your organization’s internal and external environment to include, but not limited to, forces/trends, key resources, workforce, competitors, collaborators, organizational culture (i.e., values, mission, employee demographics, etc.), stakeholders/shareholders; and conduct a SWOT analysis. You may download an MS Word version of a classic SWOT template at What Makes a Good Leader, http://www.whatmakesagoodleader.com/support- files/swot-simple.zip or you can be creative and create your own SWOT analysis that is parallel to the one presented in the link.

Assignment Expectations

1. Conduct additional research to gather sufficient information to familiarize yourself with the facts of the case and be sure to justify/support your position.

2. The body of the document should explain in detail your SWOT Analysis and supply rationale to the entries on your SWOT Analysis.

3. Limit your response to a maximum of 3 pages.

?Listen??

 

http://www.free-management-ebooks.com/dldebk-pdf/fme-swot-analysis.pdf

http://www.whatmakesagoodleader.com/support-files/swot-simple.zip

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4. Support your paper with peer-reviewed articles, with at least 3 references. Use the following link for additional information on how to recognize peer-reviewed journals: http://www.angelo.edu/services/library/handouts/peerrev.php

5. You may use Purdue OWL to assist in formatting your assignment: https://owl.english.purdue.edu/owl/resource/560/01/

 

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http://www.angelo.edu/services/library/handouts/peerrev.php

https://owl.english.purdue.edu/owl/resource/560/01/

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