BC Russia Host Country Analysis
Description
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- Phase 2 – Host Country Analysis (minimum 5 pages, maximum 10 pages) Application of IB theory/knowledge
Why is this host country a potential market for your product/ service? PESTLE Framework (a minimum of 5 academic references required)- Segmentation and Target Market (Host country)
- Price and Promotional Mix (Host country)
- Political Environment (political philosophies, system, structure, political parties, politicalrisk)
- Economic environment (economic system, main products and services, economic risk)
- Monetary environment (currency system, currency risk)
- Trade environment (major exports/imports, main trading partners,regional economic integration, tariff, trade barriers, governmentincentives for conducting business there)
- Demographics and cultural analysis (Apply Hofstede or Halls dimensions of culturalanalysis). Ethical considerations and managerial implications
- Technological Factors
- Legal environment (legal system, legal issues in international business, legal risk)
- Environmental factors and risk analysis.
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