AU Decision for Traditional Retail Distribution Case Study Questions
Question Description
I’m working on a marketing case study and need a sample draft to help me learn.
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Orabrush Case Study
Please answer the following questions after reading the case study.
1. Why were both Jeff and the former BYU student unable to create a profitable GoogleAds campaign to sell the Orabrush?
2. If you were Jeff, and you decided to run Facebook ads for Orabrush, would you send them to orabrush.com or to the YouTube video?
3. If online advertising and sales were profitable, why did Jeff still want traditional retail distribution for the Orabrush?
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