AU Business Product Exercise & The Field of Marketing Essay
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Product ExerciseChoose a product that you purchase on a consistent basis. For your chosen consumer product that has competition (i.e. other branded products that are similar to your choice). Go to a retail store and find your product. Describe the product packaging, relative to competing products. How is the product differentiated there on the shelf? Is it a brand extension? How many variations are on the shelf for your brand? How many variations for other brands? Describe several customers who purchase your product. Add anything else that is interesting from a marketing perspective. You might refer back to chapter 8 and chapter 12 for this exercise (Kotler and Keller Marketing Book).
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