AU Business New Product Development Kotler and Keller Discussion
Question Description
Can you help me understand this Business question?
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“Imagine you are a marketing manager tasked with launching a new product or sevice.
What are the key steps you would take in the new product development process, as outlined by Kotler and Keller?
How would you prioritize these steps, and why?
Share your insights and discuss the importance of each step in ensuring the success of your new product.
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