AU Public Opinions Having a Great Impact on Brand Image Discussion
Question Description
I’m studying for my Business class and need an explanation.
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Refect upon the role and effectiveness of different advertising and promotion tools used by both profit and non-profit organizations.
Address any of the following questions in your discussion:
- Compare and contrast the relative strengths and weaknesses of traditional paid advertising with other promotional strategies such as public relations, sales promotions, events, and experiences. How do these tools vary in terms of cost, reach, credibility, and impact on consumer behavior?
- Discuss the importance of setting clear advertising objectives and the process of budgeting, message creation, media selection, and outcome evaluation. How do these steps contribute to the success or failure of an advertising campaign?
- Analyze how sales promotions and events create a sense of urgency and personal relevance for consumers. What are the potential risks and rewards of relying on these tactics for short-term gains versus long-term brand building?
- Reflect on the role of public relations in shaping public perception and trust. How can effective PR strategies benefit organizations in ways that traditional advertising might not?
Support your argument with examples and evidence from scholarly sources or credible industry reports. Remember to cite and reference your sources in APA format to substantiate your points.
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