Introduction to Management Purdue University Global Introduction to Management, SWOT Analysis
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This assignment regarding the competitive and macroenvironmental factors that impact a business. You will prepare a SWOT analysis on & Eleven using the company you analyzed in the Unit 1 Assignment for this assignment. As a reminder, your company’s strengths and weaknesses are internal, issues you have control over and can modify. Opportunities and threats are external; matters going on outside your company, in the larger global market.
My chosen company is Attached: & Eleven
- Identify chosen company and describe at least three of the following:
- mission statement
- financial information
- product information
- customer base
- Identify and explain three strengths (internal) for the chosen company.
- Identify and explain three weaknesses (internal) for the chosen company.
- Identify and explain three opportunities (external) for the chosen company.
- Identify and explain three threats (external) for the chosen company.
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