DTC Marketers Continuing Using Facebook & Instagram Questions
Question Description
I’m working on a marketing case study and need the explanation and answer to help me learn.

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Given the article read and answer the associated questions
What are the alternatives for the Facebook ads that have been discussed in the article?
How should marketers choose between these approaches and what are the factors that one needs to consider in making these decisions?
Given the discussion in this article, should DTC marketers still use Ads on Facebook and Instagram or should they invest on other channels?
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