Week 7 Marketing Discussion – Coca-Cola and Human-Centric
Wk7 Marketing Discussion
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Coca-Cola and Human-Centric Marketing
Read the Walker Smith article and watch the two videos in this week’s materials about Coca-Cola’s marketing strategies. Then respond to the prompts below:
· The video narrator says Coca-Cola strives “to associate the brand with a good feeling.” How do they achieve this?
· In what way does Coca-Cola use storytelling in its branding and marketing?
· Pick two of Kotler’s “human qualities or attributes” listed on this week’s Overview page. Select two Coca-Cola ads and describe how they use these attributes to connect with customers.
Explanation & Answer
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